NewBalance.com stands as the digital storefront for New Balance, a global athletic footwear and apparel powerhouse renowned for blending function with fashion. Renowned for their high-quality, performance-oriented sneakers, this brand offers a diverse array of products catered to runners, fitness enthusiasts, and athleisure trendsetters alike. New Balance is committed to producing superior footwear with an emphasis on fit and comfort, often available in a wide range of sizes and widths to accommodate every foot.

Founded in 1906, New Balance has established itself as a major player in the sports footwear and apparel industry. Based in Boston, Massachusetts, this multinational corporation stands out for its commitment to domestic manufacturing and its emphasis on technical features.

Product Range
New Balance offers a comprehensive range of athletic shoes, clothing, and accessories. The shoe collection includes models for running, lifestyle, training, walking, softball, skateboarding, basketball, hiking, soccer, tennis, pickleball, golf, lacrosse, volleyball, work shoes, and sandals. The clothing line features hoodies, sweatshirts, shirts, jackets, sports bras, leggings, pants, shorts, skirts, dresses, and matching sets. Accessories include socks, insoles, hats, gloves, bags, headbands, and wristbands.

Manufacturing and Innovation
A distinguishing aspect of New Balance is its manufacturing presence in the US and the UK, particularly for popular models like the 990 series. This approach contrasts with many competitors who manufacture exclusively outside these regions. New Balance's products are often more expensive due to this, but they compensate with technical innovations like blended gel inserts, heel counters, and a wide range of sizes.

Sponsorships and Collaborations
New Balance sponsors various sports teams, leagues, and individuals, including the New York Road Runners and major league baseball teams. The brand has collaborated with entities like Aimé Leon Dore and NBA star Kawhi Leonard, showcasing its influence in both sports and fashion.

Social Responsibility
The New Balance Foundation, established in 1981, focuses on supporting children and families with an emphasis on health, nutrition, education, and physical activity.

Get the runway look without the runway price. Dive into New Balance's handpicked fashion deals and discounts.

New Balance's Runway Rundown: Unmissable Fashion Discounts & Deals | Eureka Shopping

New Balance, an American multinational corporation, specializes in athletic footwear and fitness apparel. Established in 1906, New Balance is renowned for its high-quality, performance-oriented products. With a unique focus on manufacturing in the US and UK, the brand caters to a wide range of sports, including running, training, walking, basketball, and more, offering shoes, clothing, and accessories that blend innovative technology with comfort and style.

Sneakers

T-Shirts

Shorts

Outerwear

Tops

Pants

Leggings

Sweaters

Outwear

Shirts

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Outdoor Shoes

Dresses

Underwear

Shoes

Backpack

Hats

Gloves

Swimwear

Bodysuits

Socks

Sunglasses

Bracelets

Brooches & Pins

Sandals

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Orange

Black / Gray

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Women

Clothing, Shoes & Jewelry

This model runs small, you may consider ordering up from your normal size. ‘The most New Balance shoe ever' says it all, right? No, actually. The 574 might be our unlikeliest icon. The 574 was built to be a reliable shoe that could do a lot of different things well rather than as a platform for revolutionary technology, or as a premium materials showcase. This unassuming, unpretentious versatility is exactly what launched the 574 into the ranks of all-time greats. As hybrid road/trail design built on a wider last than the previous generation's narrow racing silhouettes, the 574 offered a uniquely versatile mix of new, different, uncomplicated, rugged, durable, and comfortable that was adopted as a closet staple across the globe. That's why today, the 574 is synonymous with the boundary defying New Balance style, and worn by anyone.

New Balance Womens New Balance 574 Core - Womens Running Shoes Black

For the ultimate in on-court stability and support, the New Balance 806 delivers. With C-CAP®, ABZORB® and our exclusive ROLLBAR technology, this heritage tennis shoe offers unrivaled motion control. Now made even lighter, it's as stylish as ever.

New Balance 806 Tennis Sneaker

Stable and steady wins the race. The New Balance 928 men's walking shoe features motion control and ROLLBAR stability technologies and ABZORB cushioning for comfort from morning till midnight.

New Balance Hook & Loop Leather Sneaker

Clothing

From the field to the stands, the New Balance Lille LOSC Pre-Game Jacket will help you stay warm and comfortable while supporting your team in style. This jacket features NB DRY fabric technology to wick away moisture, helping you stay cool and dry throughout intense training sessions or tense gameplay.

New Balance Men's Lille LOSC Pre-Game Jacket

Train in style with this comfy long sleeve running tee designed for the United Airlines NYC Half.

New Balance United Airlines NYC Half Training Graphic Long Sleeve

Klutch Athletics by New Balance is a next-generation, athlete first approach to sportswear. This innovative, versatile training range is inspired by every aspect of the game, and built to perform in every aspect of your life. The Klutch Athletics Pregame Short features a relaxed fit silhouette and moisture wicking warp knit mesh construction. A high density back graphic print adds a standout visual element to the classic look.

New Balance Klutch x NB Pregame Chill Short

New Balance 806 Sneaker

A premium upper construction offers an elevated take on a classic look.

New Balance Mens New Balance 2002R - Mens Running Shoes

Our 1540v3 is kitted out with technology that helps deliver mile-after-mile stability and combat overpronation. It's made with two layers of performance foam that offers superior support and a soft rebound. Designed with an ENCAP and Rollbar midsole technology, this runner offers rear foot movement control for feet on runs from 5K and beyond.This women's runner is a winner in new seasonal colors.As of April 2021, the 1540v3 will no longer be produced in the United States.

New Balance 1540v3 Running Shoe

Our 1540v3 is kitted out with technology that helps deliver mile-after-mile stability and combat overpronation. It's made with two layers of performance foam that offers superior support and a soft rebound. Designed with an ENCAP and Rollbar midsole technology, this runner offers rear foot movement control for feet on runs from 5K and beyond.This men's runner is now in new seasonal colors.As of April 2021, the 1540v3 will no longer be produced in the United States.

New Balance 1540v3

This functional and fashionable running tee is designed to keep up with your active lifestyle.

Run For Life Graphic T-Shirt

Look and feel like your favorite players as you rep the FC Porto colors with the New Balance FC Porto Pre-Game Jacket. This jacket features NB DRY fabric technology to wick away moisture and help keep you cool and dry, whether you are walking onto the pitch or cheering from the stands.

New Balance Men's FC Porto Pre-Game Jacket

New Balance

New Balance's Top 40% Off Deals & Products

New Balance's Top Deals & Coupons

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